Museum für digitale Kunst
Logo Design
University Project
Client
Museum für digitale Kunst
My Role
Logo Design
Timeline
2021
What
A logo and business card identity for a fictional museum dedicated to digital art.
Why
The brand needed a mark that didn't just illustrate "digital" literally, but translated the feeling of interconnectedness and openness that digital art embodies into a visual form.
How
Starting from research into what reads as "digital" visually and how existing museums present digital art installations, the concept was developed through moodboarding, extensive hand sketching, and iterative digital refinement.
Research
Looked at what visually signals "digital" — networks, nodes, light, openness — alongside real museums that exhibit digital art, to ground the concept in more than abstraction.
Insights
Two ideas stood out and were combined into one: an aperture, opening like a lens onto something new, and a sphere, suggesting the globe and the interconnectedness running through everything digital. Merging both gave the mark a sense of motion and dimension, rather than sitting as a static emblem.
Design
The result is a four-part form of interlocking curved segments, rotating around a central opening — reading simultaneously as a camera aperture and a sphere caught mid-turn. Carried onto a business card alongside a subtle network-pattern background, the mark extends its "digital interconnectivity" concept into a tangible, physical application.
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